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Editorial

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By: Jamie Matusow

Editor-in-Chief

Welcome to the 9th annual edition of Beauty Packaging’s International Buyers’ Guide! This version is our most comprehensive yet, with more than 320 industry suppliers listed by company name and product categories. Remember, while the print edition of the Buyers’ Guide serves as the industry’s only desktop reference guide for an
entire year, our exclusive, online, “anytime, anywhere” version at stagging_bp.rodpub.com receives updates on a regular basis.

Up-to-the-minute purchasing information is especially vital in an industry heavily influenced by marketing trends—introductions in which either products or packaging can alter entire categories and suddenly give manufacturers a new lease on life.

Such was the case with an entire product segment that we look at in this issue. The term cosmeceuticals, defined by some as “a marriage of cosmetics and pharmaceuticals,” became part of the beauty world’s lexicon just a few years ago, when clever marketing executives coined the term to accentuate the active ingredients contained in anti-aging creams and moisturizers. Products that now carry this unregulated descriptor have contributed to a global skin care boom, which in turn, has given new vitality to packaging companies, in particular those supplying the airless components many of these formulas require. Airless packaging is in demand everywhere, it seems, and this year’s Buyers’ Guide lists two dozen companies that supply components for this market.

Already, cosmeceuticals face “a new kid in town.” Women’s Wear Daily reports that a new sector of “high-tech skin care,” from beauty icons such as Avon and Clinique, rivals laser procedures and Botox treatments—and the high-tech, anti-aging ingredients, of course, require specialized packaging.

So reach for Beauty Packaging’s International Buyers’ Guide the next time you need a supplier—or contact us when you want to tell the world that you provide innovative packaging components for the next generation of
beauty products!

The Buyers’ Guide may not be No. 1 on your summer reading list, but it’s a page-turner just the same!

We hope you enjoy this issue.

Jamie Matusow
jmatusow@rodpub.com

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